CLE Programs

Starting or Jump-Starting an Innovative Law Practice

Jump Start Your Marketing and Business Development

This two-hour workshop is the fourth in a series on starting or jump-starting your law practice.

The client experience is at the heart of a successful law firm. The fourth and final chapter of this series will show participants how to use the client experience to design and implement a marketing strategy that attracts the clients to the experience of working with a particular lawyer and firm in contract to the few clients who are only looking for an impersonal transaction. We will examine and analyze what happens (in their hearts and minds) at different stages the legal services decision-making process. Participants will learn what to do and start planning to influence the decision-making of a potential client or group of clients.

This will conclude our four-part workshop series that combines traditional tools, including business plans, marketing plans and check-lists, with more innovative tools, such as visual facilitation and imagery, to help you develop and leverage an entrepreneurial mindset. Attendees are encouraged to bring their own lunch.

*Suffolk PDR -- This MBA program is certified as an official Suffolk University Law School Professional Development CLE.


Susan Letterman White, program chair
Law Office Management Assistance Program, Boston

Sponsoring Sections:

Law Practice Management Section

The Sole Practitioner and Small Firm Section

Young Lawyers Division

Seminar with Real-time Webcast On Demand Real-time Webcast
Date:Thursday, March 23, 2017
Time:12:00 PM - 2:00 PM
Location:Massachusetts Bar Association
Conference Room 101
20 West St
Boston, MA, 02111
NOTE: This is an On Demand Real-time Webcast.
With registration for this product you are able to watch an MBA program from the comfort of your home or office. Real-time webcast participants are able to ask questions of the presenters while the program is underway. When you register, you will receive a link to the program's real-time webcast in addition to the program's ePublication. Your My Resources profile will also contain permanent links to both products if you wish you review the program's archived presentation.

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration.
With registration you will receive the following resource package: Permanent links to program's e-publication and On Demand presentation are located in your My Resources profile.
The MBA only offers Certificates of Attendance to individuals who attend education programs in person. Certificates are not available for participation in recorded On Demand and Real-time Webcasts.
MBA Paralegals$0.00
MBA Law Student$0.00
MBA New Admittee$0.00
MBA Member$0.00

WebcastIf you cannot attend in person, register for this event as a Real-time Webcast.

©2017 Massachusetts Bar Association