MBA On Demand

Building Your Million-Dollar Practice in the New Economy

In 2006, Master Practice Advisor Dustin Cole conducted a groundbreaking program around the country entitled, “Building the Million Dollar Practice,” helping thousands of attorneys break out of traditional thinking and take their practices to a new level of success. Then, beginning in late 2008, everything changed. Now, after two years of intensive work with dozens of firms and attorneys to help them cope successfully with change, Cole offers new insights and an array of new tools for prospering in the new economy. This program will focus on “Marketing that Works in the New Economy,” including:

  • The “four horsemen” of change and what they mean to you;
  • The essential “layers” of your marketing, and what you must be doing in each;
  • How traditional referral marketing is failing and how to re-energize it;
  • The new technologies of marketing and how to use them without being a geek;
  • How to move up the “value” curve for increased revenues;
  • Techniques to combat price resistance and price undercutting;
  • Powerful communications that turn prospects into clients; and
  • Innovative approaches to fees and collections.

About Dustin A. Cole
Cole defines his work as helping attorneys transform their practices into highly successful legal businesses. In his more than 20 years of work with law firms ranging from sole practitioners to firms of more than 2,000, he has helped thousands of attorneys surf the waves of change, seize opportunities and grow their revenues. Over the past decades, he has conducted continuing legal education in conjunction with more than 30 state bar associations and has personally trained over 30,000 attorneys through his workshops, training programs and one-on-one coaching.


Dustin A. Cole, program chair
President and Master Practice Advisor, Attorneys Master Class

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration. Click here for information on how to access your purchased On Demand programs.

If you have questions regarding On Demand products or how to use the software, e-mail or call MBA Education Coordinator Andrew Gorman at (617) 338-0540.

Click here to view an MBA On Demand Orientation Video.

On Demand On Demand
Presentation Date: April 21, 2011
Runtime: 4:00.00
NOTE: This is an On Demand product.
With registration for this product you can conveniently watch an archived MBA program from the comfort of your home or office, at a time that suits your schedule. When you register, you will receive a permanent link to the program in addition to the program's ePublication. Your My Resources profile will also contain permanent links to both products if you wish you review the program's archived presentation. The archived version of this program will not be available until after the date of the on-site program.

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration.
With registration you will receive the following resource package: Permanent links to program's e-publication and On Demand presentation are located in your My Resources profile.
The MBA only offers Certificates of Attendance to individuals who attend education programs in person. Certificates are not available for participation in recorded On Demand and Real-time Webcasts.
MBA Sponsoring Section$80.00
MBA Paralegals$40.00
MBA Law Student$40.00
MBA New Admittee$40.00
MBA Member$115.00

Related Products

ePublication: Building Your Million-Dollar Practice
Publication: Building Your Million-Dollar Practice
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