In 2006, Master Practice Advisor Dustin Cole conducted a groundbreaking
program around the country entitled, “Building the Million Dollar Practice,”
helping thousands of attorneys break out of traditional thinking and take their
practices to a new level of success. Then, beginning in late 2008, everything
changed. Now, after two years of intensive work with dozens of firms and
attorneys to help them cope successfully with change, Cole offers new insights
and an array of new tools for prospering in the new economy. This program will
focus on “Marketing that Works in the New Economy,” including:
- The “four horsemen” of change and what they mean to you;
- The essential “layers” of your marketing, and what you must be doing in
each;
- How traditional referral marketing is failing and how to re-energize it;
- The new technologies of marketing and how to use them without being a
geek;
- How to move up the “value” curve for increased revenues;
- Techniques to combat price resistance and price undercutting;
- Powerful communications that turn prospects into clients; and
- Innovative approaches to fees and collections.
About Dustin A. Cole
Cole defines his work as helping
attorneys transform their practices into highly successful legal businesses. In
his more than 20 years of work with law firms ranging from sole practitioners to
firms of more than 2,000, he has helped thousands of attorneys surf the waves of
change, seize opportunities and grow their revenues. Over the past decades, he
has conducted continuing legal education in conjunction with more than 30 state
bar associations and has personally trained over 30,000 attorneys through his
workshops, training programs and one-on-one coaching.
Faculty:Dustin A. Cole, program chair
President and Master Practice Advisor, Attorneys Master Class