LPM Tip

Blogging for fun and profit

In the Age of Twitter, blogging has come to seem quaint and old-fashioned. While Twitter is undeniably a great channel for communication, the 140-character limit on each tweet makes it imperative to link frequently to other content.  Tweeting links to your own blog helps build credibility - both through thoughtful writing and through establishment of a bigger digital footprint - so long as you don't link only to your own blog.

Click here to purchase the MBA On Demand recording of Annual Conference 2010's plenary session on "Social Media for Lawyers," where you can find some tips on blogging.
One way to connect with other law bloggers - or blawgers - around the country, and to get broader exposure for your own blawg, is by reading, contributing to, and eventually hosting, Blawg Review. This is a weekly "blog carnival," or compendium of blawg posts that is hosted by a different blawger each week (and presided over by an anonymous editor, known only as "Ed"). Links to current and past editions are on the Blawg Review Home page. This weekly digest is usually quite entertaining to read, but it is also chock full of links to a diverse group of posts you might not otherwise find.  Even if you don't begin blogging this week, I highly recommend following Blawg Review in order to see what some successful lawyers are doing on line, and commenting on some of the collected posts, if you are so moved. Call it the new water cooler or the new town square, but whatever you call the blawgosphere, you should be there.

David Harlow, principal of The Harlow Group LLC, in Newton, blogs at HealthBlawg and has hosted Blawg Review four times.  You should follow him on Twitter. Harlow spoke on: "Marketing and Branding Your Practice Using Social Media" at the MBA Annual Conference 2010 on March 11.

Published March 25, 2010

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