LPM Tip
20 minutes for marketing
For most of us, marketing is easy to put off for a rainy day. We
justify postponing phone calls and arranging lunches because we
tell ourselves that the 20 minutes is better spent doing billable
work. Furthermore, we rationalize that 20 minutes is not a
meaningful investment of time in marketing But it is! So
spend 20 minutes a day (every day) on something that advances your
practice. By the end of the year, you will have racked up a
meaningful investment of time in your future success -- and with
any luck, your practice will grow.
This tip is courtesy of Stephen Seckler, Seckler Legal
Coaching.
Published February 3, 2011
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