LPM Tip
Tagalongs: Twitter Hashtags Amplify Conference Experience
Hashtagging can be an effective way to generate
buzz surrounding conferences, or other important events. Hashtags
are dedicated words or phrases preceded by a number, or pound, sign
(#) used to relate posts for specific conferences and/or sessions.
Conference or event participants (now, potentially, including those
persons following along on Twitter) can add the appropriate hashtag
to their tweets to get in on the wider conversation. Hashtags are
aggregated through Twitter search, allowing interested persons to
follow the conversation stream.
For example, if you were running the greatest legal conference
ever, some tweets, including a potential hashtag, might look like
this: "@jaredcorreia just made YET ANOTHER brilliant
observation at #greatestlegal! How does he do it?!?!"; or,
like this: "Wish I was at #greatestlegal :(, BUT enjoying following
along on Twitter :)".
Hashtagging allows for, what is, essentially, crowdsourcing of
conferences and events. Strictly offline conferences served
exclusively as platforms for broadcasting the ideas of scheduled
speakers; and, all of that good murmur amongst the crowd was
generally lost. No longer: that all now appears in hashtagged
conversations, along with lots of other stuff, including concurring
and dissenting views, and links out to further resources.
Participating in conference hashtagging (before, during and after
the event; whether contributing to or following the stream), can
significantly amplify your conference experience, even if you can't
make it there in person.
Tip courtesy of Jared Correia, Law Practice Management
Advisor, Law Office Management Assistance
Program.
Published June 2, 2011
--------------------------------------------------------------------------
For more helpful tips, join the MBA's Law Practice Management
Section. Call MBA Member Services at (617) 338-0530 to join.
To learn more about the Law Practice Management Section,
contact Co-Chairs Andrea
Goldman or
Phil
Taylor.