LPM Tip

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Keep your marketing machine running throughout the summer

"Summertime and the living is easy."

Summer is a great season to get outside in New England. It is also a great time to queue up your marketing for the fall. If you have a vacation scheduled, by all means, go somewhere and enjoy yourself. Do not think about work. Let your brain take a rest. But resist the temptation to sit out the whole summer.

Everyone is on vacation  I'll just start up again in the fall. While it is true that there are more people on vacation in the summer than at other times of the year, few professionals are on vacation for the entire summer. If you plan ahead, you will find ample opportunities to go out for coffee, meet for lunch, play tennis, golf or whatever recreational activity you enjoy. You just have to find out who is around.

Making the effort to socialize during a more social time of the year will pay dividends down the road. If you invest in relationship building in a more relaxed way (at a more relaxed time of the year), you will build the trust that is necessary to generate referrals and actual work. So enjoy your own week on the Cape. But make sure to fill the other summer weeks with meaningful relationship building activities.

Tip courtesy of Stephen Seckler, president, Seckler Legal Consulting and Coaching.

Published June 28, 2012

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To learn more about the Law Practice Management Section, which is complimentary for all MBA members, contact LPM Section Chair Thomas J. Barbar or Vice Chair Stephen Seckler.
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