Putting your goals in writing for 2012

It is hard to overestimate the importance of putting your business goals in writing. Running a business without setting goals is like taking a trip without a map. You may get somewhere; but your destination is highly uncertain. With written goals, your business and your career have more direction and you are more likely to make progress on both. Many sales professionals understand this. In sales, the highest performers are the ones that put their goals in writing.

According to John W. Olmstead Jr. of Olmstead & Associates in St. Louis, the goals that you set should be S.M.A.R.T. * (specific, measurable, achievable, realistic, and timely). For example, instead of setting the goal "I plan to grow my  law practice in the coming years," set a goal that you want to increase your revenues by 30 percent in the next 12 months and in order to do this you will execute a marketing plan including: X number of lunches per month, X number of articles published per quarter, X number of speaking engagements per year and active involvement in a leadership role in a specific trade association.

For more information on goal setting and the importance of putting your goals in writing, tune in to a recent MBA On Demand seminar called Business Planning for Lawyers. The session is available for FREE to Massachusetts Bar Association members, and for a nominal fee for nonmembers. Registrants can also access a number of planning resources by contacting Stephen Seckler.

Good luck setting goals for 2012 and best wishes for a happy and healthy New Year filled with lots of new client matters.

Tip courtesy of Stephen Seckler, Seckler Legal Consulting and Coaching.

Published December 22, 2011


To learn more about the Law Practice Management Section, which is complimentary for all MBA members, contact LPM Section Chair Thomas J. Barbar or Vice Chair Stephen Seckler.
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