Lawyers e-Journal

Thursday, Aug. 6, 2009
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Law Practice Management Tip of the Week

Web Address: Optimizing Your Online Presence

 

If you're tired of paying beaucoup bucks to have someone else create and maintain your Web site, then reconsider what your online presence means. Rather than gunning for the top-shelf Web site, featuring all the information, pages (and expense) you can cram, try an alternate course. Instead of optimizing your Web site, optimize your online presence across Web sites. The purpose of your firm Web site is two-fold: to give you an online profile and to get you noticed through the search engine rankings. Yet, both these objects can be achieved through the use of a well-constructed, simple placeholder website that acts as your online business card, coupled with the use of social media marketing.

Blogs and blogging, Twitter and tweeting, the use of LinkedIn and Facebook for the creation of alternate, additional firm pages, video posting with YouTube, claiming your profile on Avvo . . . the use of all of these available resources (and other available resources) can create for you an online presence across several platforms, increase your visibility on search services, help (you) to target your marketing, give you access to a thriving online community of attorneys and give you some incentive to update and add content consistently, to keep yourself top of mind.

The best part: all of these Web resources referenced above are free to use.

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To learn more about the Law Practice Management Section, contact Co-Chairs Alan J. Klevan or Rodney Dowell.
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