Lawyers e-Journal
Thursday, Dec. 3, 2009
Law Practice Management Tip
Effective print ads
The future of legal marketing is no doubt on the Internet,
whether it's through Web sites, blogging, social media, twitter or
videos. However, that doesn't mean print ads are dead and gone.
There might be situations where it's appropriate or certain
demographics that you can only reach through traditional print
advertisement. But just because you're using traditional print
advertisements, doesn't mean you should be traditional in how you
approach it.
Look at any attorney print ad in the phone book or church pamphlet
or wherever else they show up, what's the biggest thing featured on
the ad? It's probably the attorney's picture and their name. Now
ask yourself, when a client is searching for an attorney, do they
care more about what your name is or do they care about what their
situation is and how you can help them?
Instead of making your name the biggest part of any ad, try
instead making the practice areas of your firm the main focus.
After all, that is what your client is mainly looking for.
This tip is courtesy of Gabriel Cheong,
attorney at law, owner of Infinity Law Group.
Published March 12, 2009
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