Lawyers e-Journal

Thursday, Mar. 19, 2009
Image for Law Practice Tip

Law Practice Management Tip of the Week

Attending a conference soon?

How to Prepare: 

Last week, blogger Chris Brogan penned an article entitled “27 Things To Do Before a Conference,” which rings true not just when attending large, multiday conferences, but any conference one is attending. Chris’ suggestions range from the rather mundane (check the schedule of the event and mark off the seminars you want to see) to the more technical (check in at Twitter Search for anyone talking about the event you’re attending). More importantly, Chris discusses some finer points of marketing your practice at the conference one attends. He suggests purchasing fresh business cards specific to the event, enlarging your name on the card, as well as making it very clear on the card what you do for work. He also discusses practicing your “elevator speech” over and over so it’s crisp and ready for your marketing push at the conference. 

Mark your calendar with these upcoming events:  

  • The MBA is hosting its third Legal Technology Expo tomorrow, March 20, at the Sheraton Framingham, from 9 a.m. to 2 p.m. Join us for three 45-minute technology breakout sessions that with provide practitioners with practical tips on how to efficiently use technology in law practices. Breakout sessions include information on "Paperless Essentials," "Making The Most Of Your Time," and "Compliance With The New Privacy Regulations." LexisNexis will sponsor an additional hour (2–3 p.m.) of educational programming on how to market your practice on the Net. Attendees will also have an opportunity to visit dozens of vendors displaying products and tools you need to run an efficient, organized practice. Call (617) 338-0530 to register.
  • In three weeks, Chicago will be welcoming 1,000 lawyers from across the country to the annual ABA TECHSHOW, scheduled for April 2-4. There is still plenty of time to consider attending. This annual event has the potential to put you on the right track to making your law practice more efficient, satisfying and profitable. 

For more helpful tips, join the MBA's Law Practice Management Section. Call MBA Member Services at (617) 338-0530 to join.

To learn more about the Law Practice Management Section, contact co-chairs Alan J. Klevan or Rodney Dowell.
©2014 Massachusetts Bar Association