Lawyers e-Journal
Thursday, Oct. 15, 2009
Law Practice Management Tip
Fostering imagination in staff relations and marketing
"I've heard it said that people come into our lives for a
reason bringing something we must learn and we are led to those who
help us most to grow if we let them…and we help them in
return." - For Good, from the musical
Wicked.
Great firms have learned to empower employees to provide
constructive criticism and use their imagination to create a
better, stronger more profitable firm. Yes, self-evaluation and
imagination is needed to run a successful law firm. These tools
allow us to think outside the box in terms of business development
and new ways of marketing. Because when it comes to the marketing
game, you can't simply imitate what other attorneys are doing
because then you'd just be like everyone else―indistinguishable and
ordinary. Take old ideas and improve upon them and to do that, you
need to stop and critique what is being done and use imagination to
move forward. And the old adage that two heads are better than one
applies. Make every member of your staff feel like they have the
freedom to come to you and express themselves and to offer
suggestions. Don't create an atmosphere where your employees are
afraid to voice an opinion that differs from your own. Don't limit
employees' social media use because you're afraid of what they
might say. Instead of being seen as the one who can fire them, be
the one who can listen and incorporate their ideas. Your employees
should work with you instead of for you to achieve a common goal of
a successful, profitable and enjoyable firm.
This tip is courtesy of Gabriel Cheong, attorney at
law, owner of Infinity Law Group.
Published October 15, 2009
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Goldman or
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