Lawyers e-Journal
Thursday, Oct. 21, 2010
Law Practice Management Tip
Are you using LinkedIn?
LinkedIn is now used by 80 percent of attorneys. But how many
attorneys are doing anything beyond accepting requests to connect?
Having a quantifiable number of connections may make us feel good;
but if we do nothing else with these contacts, then we're missing
an opportunity to deepen our business relationships. So what are
some ways to make better use of LinkedIn?
- For starters, review your connections periodically and make
note of anyone you have not reached out to in the past two
months;
- Make a point of reviewing the weekly updates that are sent to
you by e-mail and look for opportunities to congratulate your
contacts or connect with them around something they have
posted;
- Be sure to post your own updates at least a few times a month.
Possible subjects include information about articles you have
written, seminars you are giving, volunteer activity you are
engaged with and work related successes of your own; and
- Finally, make a habit of using the LinkedIn search function to
identify individuals in your network who can introduce you to
contacts at companies where you would like to do business.
To join the MBA on
LinkedIn, click here.
This tip is courtesy of Stephen Seckler, Seckler Legal
Coaching.
Published October 21, 2010
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For more helpful tips, join the MBA's Law Practice Management
Section. Call MBA Member Services at (617) 338-0530 to join.
To learn more about the Law Practice Management Section,
contact Co-Chairs Andrea
Goldman or
Phil
Taylor.