Lawyers e-Journal
Thursday, Jan. 17, 2013
Law Practice Management Tip
Marketing your niche
In deciding how to market your services, remember that less is
more. Understand that having a niche will make you more memorable.
It will help you differentiate yourself from other lawyers. If you
are known for doing a certain kind of work, you are much more
likely to get referrals.
Being known for something does not preclude you from taking
other kinds of work if it happens to come your way. But take the
time to define your ideal client and build all of your messaging
around that niche.
The diagram below illustrates the concept of focused marketing.
Talk about the clients you serve in the red circle. Accept matters
that are in the brown circle; but do not invest marketing time and
energy into trying to get that work. Finally, make sure to reject
or refer out work that falls into the green circle.
Tip courtesy of Stephen Seckler, president, Seckler Legal
Consulting and Coaching.
Published January 17, 2013
--------------------------------------------------------------------------
To learn more about the Law Practice Management
Section, which is complimentary for all MBA members,
contact LPM Section Chair Thomas J. Barbar or Vice
Chair Cynthia E.
MacCausland.