Throughout January, the LRS is running its second set of radio ads. Listen for us on WMJX, WROR, WBZ, WTTK, WBOS, WKLB and WEEI.
The first set ran successfully in September and it resulted in a 10-percent increase in referrals to members for September and October 2001 as compared to those months in 2000. We expect the same success — if not more — with our current radio campaign.
If you are interested in joining the LRS, sign up after Feb. 1 and get a 14-month membership for the price of a 12-month membership. For more information, call (617) 338-0556 or e-mail [e-mail lrs].