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October

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Lawyers Journal

Marketing the Lawyer Referral Service to the community

During the month of September, the Lawyer Referral Service took its message to the cities and towns of the commonwealth.

On Friday, Sept. 15, two LRS staff members attended the Woburn Council on Aging's Fall Festival, which was held at the Woburn Senior Center. The staff spoke to seniors about the various MBA public and community service programs that are offered for the general public. The LRS was one of more than 60 groups and organizations represented at the event.

Also, on Sept. 20, the LRS staff attended the Seventh Annual New Bostonians Community Day, which took place at Boston City Hall Plaza from noon-4 p.m. Activities were scheduled during the day that included free immigration clinics and an information fair consisting of more than 100 resource tables on topics including citizenship, housing, career development, entrepreneurship, youth activities and educational opportunities.

This past year, the LRS has worked extremely hard to create a new approach to LRS marketing. The new tag line for the LRS is "Know a Good Lawyer? We do." This tag line has been added to their brochures, posters, yellow page advertisements with Verizon and the Yellow Book, an ad on superpages.com and radio ads with the Patriots Radio Network. It will also be incorporated into the print marketing materials when the LRS begins advertising on the MBTA commuter rail.

If you are an attorney who needs to "expand your client base," you should consider joining the LRS. It could be the best investment that you make this year. To join the LRS, please contact the department at (617) 338-0556 or via e-mail at [e-mail lrs].

©2014 Massachusetts Bar Association