CLE Program

Law Firm Marketing Plan Workshop


Date: Thursday, October 17, 2013
Time: 2:00 p.m. - 5:00 p.m.
Runtime: 3:00h

Program Code:


Program Options:

Watch On Demand

The MBA offers, upon request, Certificates of Attendance to individuals who attend real-time webcasts. Certificates are not available for participation in recorded MBA On Demand programs.


MBA Paralegals : $0.00
MBA Law Student : $0.00
MBA New Admittee : $0.00
MBA Member : $0.00
Non-member : $160.00
Register On Demand

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Do you find you may have relied a bit too much on the "if I build it, they will come" approach to law firm marketing?  Join us for this interactive workshop and you will not only learn about how to build a comprehensive marketing plan – you’ll actually do it!

We will cover the components of a strong law firm marketing plan, including explanation, drafting, and discussion. Specific topics include:


  • Traditional Advertising
  • Television
  • Radio
  • Print
  • Outdoor

Web Infrastructure

  • Website
  • Blogging
  • Social Media (Facebook, Twitter)
  • Pay Per Click
  • Organic Search Engine Optimization (SEO)

Relationship Management (Getting More Referrals from More People in Less Time)

  • Building New Relationships
  • Maintaining Existing Relationships
  • Reviving Past Relationships

Public Relations

  • Writing
  • Speaking
  • Volunteering
  • Promoting

Attention Law Students- The MBA is offering you this program FREE OF CHARGE


Damian J. Turco, Esq., Program Chair
Turco Legal PC, Newburyport
Sofia Lingos, Esq., Panelist
Trident Legal, LLC, Boston
Susan Letterman-White, Esq., Panelist
Lawyers Leaders and Teams, Braintree
Stephen Seckler, Esq., Panelist
Director of Attorney Recruitment and Career Advancement, Marc Z Legal Staffing, Boston and President, Seckler Legal Consulting and Coaching, Newton

Sponsoring Sections:

Law Practice Management Section

NOTE: This is a previously recorded MBA On Demand product.
When you register, you will receive a link via email to the previously recorded MBA On Demand program and its ePublication. Your member profile will also contain a permanent link to the MBA On Demand version of the program.

System Requirements
Read the On Demand system requirements and view an On Demand product demonstration. If you have questions regarding On Demand products or how to use the software, contact Senior Programs Manager Marc A. D'Antonio, Esq. at (617) 338-0646 or email Marc.

Read System Requirements  Watch On Demand Demonstration

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