Do you find you may have relied a bit too much on the "if I build it, they
will come" approach to law firm marketing? Join us for this interactive
workshop and you will not only learn about how to build a comprehensive
marketing plan – you’ll actually do it!
We will cover the components of a strong law firm marketing plan, including
explanation, drafting, and discussion. Specific topics include:
Fundamentals
- Traditional Advertising
- Television
- Radio
- Print
- Outdoor
Web Infrastructure
- Website
- Blogging
- Social Media (Facebook, Twitter)
- Pay Per Click
- Organic Search Engine Optimization (SEO)
Relationship Management (Getting More Referrals from More People in Less
Time)
- Building New Relationships
- Maintaining Existing Relationships
- Reviving Past Relationships
Public Relations
- Writing
- Speaking
- Volunteering
- Promoting
Attention Law Students- The MBA is offering you this program FREE
OF CHARGE
Faculty:
Damian J. Turco, Esq., Program Chair
Turco Legal PC, Newburyport
Sofia Lingos, Esq., Panelist
Trident Legal, LLC, Boston
Susan Letterman-White, Esq., Panelist
Lawyers Leaders and Teams, Braintree
Stephen Seckler, Esq., Panelist
Director of Attorney Recruitment and Career Advancement, Marc Z Legal Staffing, Boston and President, Seckler Legal Consulting and Coaching, Newton