Free LOMAP Super 
Marketing Conference II offers marketing and client tips, networking and more

Issue August 2012 By Marc A. D'Antonio, Esq.

Miss the program? Watch it anywhere, anytime via MBA On Demand
On June 19, the Massachusetts Bar Association hosted the Massachusetts Law Office Management Assistance Program's second annual Super Marketing Conference. Over 100 attorneys participated both in person and via MBA On Demand Real-time Webcast, and were treated to presentations by legal marketing experts on a wide array of marketing topics. The fast-paced program also gave conference participants the opportunity to network with colleagues and conference presenters throughout the day.

'The energy surrounding today is palpable," said Jared Correia, senior law practice advisor for LOMAP and conference moderator. "What started as a small lunch group to discuss the challenges lawyers face in today's legal market, has now grown into a vibrant and interactive webinar series culminating in a half-day program. It's really amazing. Of course, none of this would have been possible without the support of the MBA."

Presenters at the conference included speakers Ed Scanlan, founder of Total Attorneys, who told those in attendance how not to run their law firms, and Brett Owens, CEO of Chrometa, who focused on teaching attendees how to automate their law firm marketing. In addition to Total Attorneys and Chrometa, Clio, a law practice management software provider, also sponsored the event.

Local presenters included Gabriel Cheong, Alan J. Klevan, Jay Shepherd and Matthew P. Trask.