Young Lawyers hosts free “Online Networking for Attorneys” program Oct. 15

Issue October 2008

Young Lawyers begins its second full year as a division with a focus on reaching out to the commonwealth’s attorneys. Young Lawyers Division Chair Michael D. Broderick has its members to present a series of educational seminars and networking events during the 2008-09 association year.

On Wednesday, Oct. 15, YLD will present its first seminar and networking event of the year, "Online Networking for Attorneys." The free seminar and networking cocktail reception will be held at the Massachusetts Bar Association’s offices at 20 West St., in Boston at 5:30 p.m. (To register, contact Member Services at (617) 338-0530.)

Designed to tackle one of the hottest topics in attorney marketing, this seminar introduces online networking in general, a description of the various kinds of networking Web sites, and a discussion
of the pros and cons of online networking for attorneys.

Experienced social networking attorneys will explain how they have used social networking sites such as LinkedIn, Facebook and MySpace to build relationships with peers and potential clients.

In addition, this seminar will address concerns about social networking Web sites. For example, which sites are most appropriate and useful for attorneys? How can attorneys create effective online profiles? What are the appeals and limitations of legal-only sites?

The panel will also discuss how to use social networking to connect with clients and potential clients, how to use social networking for career development, social networking etiquette, and the extent to which online networking can replace actual in-person networking.

Scott M. Heidorn, Esq., of Campbell, Campbell, Edwards & Conroy PC, moderates the panel, featuring David A. Barrett, Esq., of Hulien & Barrett LLC, who boasts "The World’s Largest LinkedIn Network" and blogs as "The LinkedIn Lawyer" at

The panel also includes:


Robert J. Ambrogi, Esq., of the Law Office of Robert J. Ambrogi, a Massachusetts attorney and internationally known authority on law and the Internet and technology;

Kathleen A. Malone, Esq., of Colucci Norman LLP, who will provide advice and insight on using social networking Web sites for personal advancement and career development; and

Jessica Margolin, Esq., of Ropes & Gray LLP, a labor and employment attorney who advises clients on a wide variety of issues, including employees’ use of social networking Web sites.